Attract in the spotlight for the Dolce&Gabbana Men's Fall/Winter 24/25 show. A project blending design and fashion with timeless elegance.


A project representing the potential and features of Granitech Attract, the new flexible system designed by Iris Ceramica Group: this is the Dolce&Gabbana Mens’ Fall-Winter 24/25 show  celebrated in the former Metropol cinema, the fashion brand's multi-purpose space in the heart of Milan.


From here, from the sculptural staircase cuts through the centre of the catwalk, the models and clothes brought life to a thrilling, elegant and contemporary tailored event. Contributing to the chic, smooth atmosphere of the show were the choice of floors and walls by Ariostea, a Brand of Iris Ceramica Group: the Teknostone collection in colour Smoke which created the setting’s total look was laid using the innovative and sustainable Attract magnetic  laying system by Granitech. This is the latest patented technology that makes slabs magnetic, creating continuous surfaces that do not require any glue or supporting structures.


Regenerative, removable and modular, Attract is the magnetic dry laying system for flexible and pop-up solutions, just like fashion shows: after disassembly, the slabs can be reused, cut and re-assembled an infinite number of times, without losing their function or magnetic capacity.